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NBC Universal, Google halt ad-sales partnership

Thursday 14 October 2010 | 09:40 CET | News
NBC Universal and Google have decided to discontinue their ad-sales partnership begunin 2008, Reuters reported. Google´s TV ad-sales unit will still have deals in place with Dish, DirecTV and smaller networks including Ovation and the Tennis Channel. The NBC Universal networks covered under the arrangement included CNBC, MSNBC, Oxygen, Syfy, Chiller and Sleuth. Two years ago, when the deal was struck, it was seen as a groundbreaking boost for Google's efforts to transform the TV business by providing a powerful online platform for ad sales. But sources said NBC Universal felt there was little

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Categories: Broadcast & Satellite / Internet
Companies: DirecTV / Google / MSNBC / NBC / Tennis Channel
Countries: World
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