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Wireless

NBCUniversal to take over Apple News app ad sales

Tuesday 8 November 2016 | 10:33 CET | News
Apple is handing ad sales for its Apple News app to NBCUniversal, reports Recode. The exclusive deal starts in January. Publishers who put content on the app can still sell their own ads and will keep 100 percent of the revenue from any ads they sell. The new deal means that NBCUniversal, instead of Apple, will sell any remaining ad inventory. As before, publishers will keep 70 percent of those sales. Launched in 2015, Apple News comes pre-installed on Apple's mobile devices. Apple won't comment on detailed usage numbers, but says the app now has 70 million unique users.

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Categories: Mobile & Wireless
Companies: Apple
Countries: United States
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