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Broadband

NCTC, Imagine partner on ad monetisation for cable operators

Thursday 20 February 2020 | 17:13 CET | News
Imagine Communications announced an agreement with the National Cable Television Cooperative (NCTC) to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on all IP-based video streams. The deal will initially see the deployment of cloud-based ad monetisation technology from Imagine Communications by independent operators in the US by Q3, with trials beginning in the coming months. 

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Categories: Broadcast & Satellite / Internet
Companies: National Cable Television Cooperative
Countries: United States
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