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Netflix not affecting traditional TV viewing - study

Monday 29 July 2013 | 17:02 CET | News
Subscribing to Netflix is not cannibalising the amount of linear television viewing in TiVo households, according to new data from TiVo Research and Analytics. There is no significant difference in the amount of traditional TV viewing between the self-reported Netflix and non-Netflix households, nor did either group differ from the overall TV viewing population. Of the survey respondents, 57 percent stated that they subscribe to Netflix and 18 percent had watched "House of Cards," and 50 percent also reported they subscribe to Amazon Prime and 18 percent to Hulu Plus. Of respondents, 8

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / Hulu / Netflix / TiVo
Countries: World
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