Nielsen to extend digital ad ratings to eight new markets

Wednesday 23 March 2016 | 10:48 CET | News
Audience measurement company Nielsen announced that it will extend its Digital Ad Ratings measurements to eight new markets over the next year. The new markets are Poland, Turkey, Hong Kong, Taiwan, South Africa, Puerto Rico, Ireland and New Zealand. The company will also introduce mobile measurements to existing Digital Ad Ratings services in another eight markets. The continued expansion also advances Nielsen's Total Audience initiative, providing total ad measurement through the integration of Digital Ad Ratings data and TV ratings. 

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Categories: Broadcast & Satellite / Internet
Companies: Nielsen
Countries: World
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