0
Broadband

Nielsen to extend digital ad ratings to eight new markets

Wednesday 23 March 2016 | 10:48 CET | News
Audience measurement company Nielsen announced that it will extend its Digital Ad Ratings measurements to eight new markets over the next year. The new markets are Poland, Turkey, Hong Kong, Taiwan, South Africa, Puerto Rico, Ireland and New Zealand. The company will also introduce mobile measurements to existing Digital Ad Ratings services in another eight markets. The continued expansion also advances Nielsen's Total Audience initiative, providing total ad measurement through the integration of Digital Ad Ratings data and TV ratings. 

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Nielsen
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Subscription VoD services used by 16% of Germans - study

Published 24 Mar 2016 22:00 CET | Germany
A global study by Nielsen found that 16 percent of Germans pay to use a VoD (SVoD) service, 5 percent higher than the European ...

Nielsen offers mobile digital ad ratings in 6 more countries

Published 12 Oct 2015 14:49 CET | World
Global information and measurement company Nielsen has launched Digital Ad Ratings mobile measurement in the UK. The UK is one of ...

Nielsen to start ad ratings on Roku boxes

Published 01 May 2015 16:41 CET | United States
Nielsen announced an agreement with Roku to measure video advertising delivered to Roku streaming players and Roku TV models. ...

Adobe, Nielsen to develop metrics platform for web, apps

Published 22 Oct 2014 11:41 CET | World
Adobe and Nielsen will together develop a cross-platform system for measuring online TV, video and other digital content, across ...

BrightRoll integrates ComScore and Nielsen measurement tools

Published 23 Apr 2014 20:00 CET | World
Independent video advertising platform, BrightRoll has announced agreements with ComScore and Nielsen to bring sophisticated ...





Calendar   /   Industry Events

30 Nov Zoom Video Communications Q3 2020
30 Nov NexTV Series MENA
01 Dec Hewlett Packard Enterprise fiscal Q4
01 Dec 5G Italy
01 Dec NGON & DCI World
02 Dec FTTH Conference
02 Dec Microsoft AGM
02 Dec Telia EGM
03 Dec Marvell Technology fiscal Q3
03 Dec GCX fiscal Q2
03 Dec Liberty Latin America AGM
06 Dec Gitex Technology Week
07 Dec SIPNOC 2020
07 Dec ECOC Exhibition
::: More Calendar Items