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Nordic region SVoD penetration lingers at 33% among viewers over 60 in autumn 2020

Friday 19 February 2021 | 13:58 CET | News
Swedish consultancy Mediavision said there is still room for the SVoD market in Scandinavia to expand, as only 33 percent of the over-60 age group was paying for a video service in autumn 2020, compared with 57 percent of the total population. More than 6 million households had at least one chargeable VoD subscription last autumn.

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Categories: Internet
Countries: Scandinavia
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