NTT powers Japan Professional Football League's digital asset hub launch

Friday 15 March 2019 | 07:33 CET | News
In the 2019 season, the Japan Professional Football League (J.League) has announced that it will begin constructing a digital asset hub, known as the ‘J.League Furoshiki’. With this hub, all digital assets such as video content, still images, and stutz data, including J.League copyrighted game images, can be aggregated and centrally managed for production, editing, supply, and distribution. Based on the existing J.League Archive Center, BTT plans to build an environment that combines various types of clouds, such as public clouds, combined with on-premises software. The company also plans to optimize the network, including aggregation and distribution, to ensure scalability for use in domestic sports other than J.League.

NTT is also considering to establish a system for J.League Furoshiki, aiming that J.League’s digital assets will be used not only in each club’s activities in their hometown as part of the platform for social cooperation activities that J.League promotes, but also in various activities of local communities. 

As an official technology partner of the J.League, the NTT Group will continue to support the development of the environment and operation and to upgrade video production by introducing the Group's ICT technologies, such as 5G and AI, video and audio technologies, as well as its expertise in video services, into J.League’s video shooting, production and editing processes to support the J.League Furoshiki. In addition, NTT will provide network services and video and audio services in order to realize video related services using J.League Furoshiki. NTT will also provide the videos to a variety of viewers and spectators by automatically adding multilingual subtitles and analysis data on it.

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Categories: Broadcast & Satellite
Companies: NTT
Countries: Japan
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