O2 campaign targets 'monster' mobile internet contracts

Wednesday 27 October 2010 | 15:17 CET | News
O2 Germany launches the next phone of its ad campaign against 'monster' tariffs on 27 October. The latest campaign will target contract terms for mobile internet use, with a small, annoying monster used to highlight these inflexible contracts. An o2 surf stick will then appear in the ads to save the customer from this annoying monster. The main message of the entire advertising campaign is to highlight the flexibility of O2's mobile internet packages, with the contract term for the O2 surf stick now cut from 24 to 6 months. The campaign will include POS advertising, online banners, mailings,

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Categories: Mobile & Wireless
Companies: O2 Germany
Countries: Germany
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