0
Wireless

O2 campaign targets 'monster' mobile internet contracts

Wednesday 27 October 2010 | 15:17 CET | News
O2 Germany launches the next phone of its ad campaign against 'monster' tariffs on 27 October. The latest campaign will target contract terms for mobile internet use, with a small, annoying monster used to highlight these inflexible contracts. An o2 surf stick will then appear in the ads to save the customer from this annoying monster. The main message of the entire advertising campaign is to highlight the flexibility of O2's mobile internet packages, with the contract term for the O2 surf stick now cut from 24 to 6 months. The campaign will include POS advertising, online banners, mailings,

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Mobile & Wireless
Companies: O2 Germany
Countries: Germany
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

O2 Germany revenues grow 28.6%, mobile base up to 16.29 mln

Published 11 Nov 2010 10:18 CET | Germany
Telefonica O2 Germany reports revenues of EUR 1.242 billion for the third quarter of this year, growing by 28.6 percent ...

O2 Germany offers hosted e-mail service for business users

Published 02 Nov 2010 17:35 CET | Germany
O2 Germany has launched a new business e-mail service based on Microsoft Exchange. One of the core features of the new service is ...

O2 Germany unveils My Handy insurance plans

Published 27 Oct 2010 15:10 CET | Germany
O2 Germany has launched the new O2 L protection pack for iPhone customers to provide comprehensive insurance package for the ...

Cosmo Mobile launches as new ethnic MVNO in Germany

Published 26 Oct 2010 11:45 CET | Germany
German VoIP/DSL service provider Easybell has launched a ethnic MVNO focusing on Turks called Cosmo Mobile. The prepaid service ...

O2 Germany launches rural LTE network trials

Published 24 Oct 2010 16:19 CET | Germany
Telefonica O2 Germany is starting the next stage in developing LTE, by launching pilots in rural areas following the launch of ...

O2 Germany uinveils iPhone 4 prices and tariffs

Published 22 Oct 2010 16:56 CET | Germany
O2 Germany will launch iPhone 4 on 27 October with a range of tariff plans tailored for iPhone customers. Customers can ...

O2 Germany makes mobile internet flat-rates more attractive

Published 21 Oct 2010 15:25 CET | Germany
O2 Germany has reduced the contract term for mobile internet flat-rates from 24 to 6 months for laptop users and from 3 to 1 ...

O2 manager believes LTE network co-operation is unrealistic

Published 21 Oct 2010 14:13 CET | Germany
Markus Haas Markus Haas, Head of Corporate and Legal Affairs for Telefonica o2 Germany, does not believe that a co-operation ...

O2 Germany claims over 100,000 O2 Crew registered members

Published 19 Oct 2010 14:51 CET | Germany
O2 Germany claims that around 100,000 customers have registered on the O2 Crew website in the 12 months since launch. To ...

Netzclub targets over 100,000 registered users by end-2010

Published 19 Oct 2010 14:40 CET | Germany
O2 Germany's ad-funded pre-paid mobile ad brand 'NetzClub' (Network Club) expects to have a six-figure number of registered ...