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Wireless

O2 Germany bundles marketing, service & sales operations

Wednesday 15 May 2013 | 13:26 CET | News
Telefonica Germany is combining all its marketing, service and sales operations for all customer segments. Michiel van Eldik will lead the new central marketing business unit as Chief Marketing Officer and John McGuigan will manage the service and sales division as Chief Service & Sales Officer. Both will directly report to Telefonica Germany CEO Rene Schuster. Bundling all activities for consumer and commercial customers, as well as wholesale partners, enables Telefonica to better align products and services with the changing customer habits and to bring them faster to market.

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Categories: Fixed / Mobile & Wireless
Companies: Telefonica Germany
Countries: Germany
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