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Wireless

O2 Germany to cut back marketing budget - report

Friday 10 June 2016 | 17:53 CET | News
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Telefonica Germany plans to cut back on its marketing activities for the O2 brand, Horizont.net reports. Previously, Telefonica has significantly increased its marketing spend, by up to 40 percent year-on-year to EUR 64.5 million as of April. However, company sources indicate that it has already formed its ad agencies that this will be reduced, with affected agencies including Kolle Rebbe, Interone and Ogilvy One.

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Categories: Mobile & Wireless
Companies: O2 / Telefonica / Telefonica Germany
Countries: Germany
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