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Wireless

O2 UK launches "More for you" programmatic ad campaign

Friday 3 June 2016 | 09:27 CET | News
O2 UK has launched the "More for you" ad campaign in social media in which the mobile operator reveals the results of a nationwide survey commissioned to understand "just how much phone have become more than phones". It will be supported by a series of three short films designed to spark debate about our personal #newnormal phone habits, with consumers invited to take online quizzes to see how they compare to the rest of the country. The social and TV work will be followed by a fully-integrated above the line (ATL) campaign covering the full range of O2's products and services. O2 said this

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Categories: Mobile & Wireless
Companies: O2 UK
Countries: United Kingdom
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