Ofcom calls on UK PSBs to boost investment in British content

Tuesday 13 March 2018 | 18:04 CET | News

UK public service broadcasters need to invest in high-quality, distinctive British content to continue to thrive in the increasingly competitive TV market, according to a new PSB analysis released by Ofcom. The report shows that UK audiences want programmes that reflect life in the UK and tell UK stories. This presents a vital opportunity for UK PSBs to differentiate themselves from global players and maintain a large UK audience. 

However, they will have to invest heavily in UK content, especially the BBC, and make this content more distinctive and appealing to audiences at the highest risk of abandoning PSB - younger viewers, people from an ethnic minority, and those living outside London. PSBs will also need to ensure that their programmes are easy to locate on a wide range of services, platforms and devices. Evidence shows that brand awareness of PSBs among among the young is falling, YouTube and Netflix now ahead of BBC One and BBC Two amongst 11-15 year olds. 

Ofcom said it expected the BBC to make sure that its programmes and services are distributed everywhere audiences expect them to be, calling on the corporation to innovate and distribute in ways that reach all audiences and meet consumer demand for greater personalisation. Ofcom also called for the UK competition framework to be more sensitive to the intensity of global competition and market developments when investigating partnerships between PSBs. 

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

::: add a comment