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Wireless

Olivetti launches digital marketing app for SMEs

Tuesday 11 October 2016 | 09:47 CET | News
Telecom Italia ICT services subsidiary Olivetti has announced the launch of WCards, a digital marketing platform aimed at SMEs in the retail sector above all. Once installed on the smartphones of SME customers, the app can be put to a number of uses, such as scanning loyalty cards via QR code technology, sending out coupons and targeted offers, and launching events and promotions. WCards also allows SMEs to monitor the progress of promotions and the behaviour of customers with a view to providing better targeted products and services.

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Categories: Mobile & Wireless
Companies: Olivetti / Telecom Italia
Countries: Italy
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