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Online advertising to grow by 16% a year until 2016 - study

Wednesday 9 April 2014 | 22:02 CET | News
Global advertising expenditure is projected to rise by 5.5 percent this, year by 5.8 percent in 2015 and by 6.1 percent in 2016, according to Publicis subsidiary ZenithOptimedia. Online advertising is forecast to grow by 16 percent a year during 2014-2016, versus 16.2 percent in 2013. The main drivers will be social network advertising, up 29 percent a year, video up 23 percent and display up 21 percent. Search ad revenues are projected to grow by 13 percent. Mobile ad investment reached USD 13.4 billion in 2013, or 12.9 percent of online ad spend and 2.7 percent of overall ad spend.

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Categories: Internet
Companies: Publicis
Countries: World
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