Online advertising to grow by 16% a year until 2016 - study

Wednesday 9 April 2014 | 22:02 CET | News
Global advertising expenditure is projected to rise by 5.5 percent this, year by 5.8 percent in 2015 and by 6.1 percent in 2016, according to Publicis subsidiary ZenithOptimedia. Online advertising is forecast to grow by 16 percent a year during 2014-2016, versus 16.2 percent in 2013. The main drivers will be social network advertising, up 29 percent a year, video up 23 percent and display up 21 percent. Search ad revenues are projected to grow by 13 percent. Mobile ad investment reached USD 13.4 billion in 2013, or 12.9 percent of online ad spend and 2.7 percent of overall ad spend.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Publicis
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Telefonica confirms award of EUR 500 mln ad deal to Publicis

Published 04 Jul 2014 09:16 CET | Spain
Telefonica has confirmed that a 5-year global advertising account has been awarded to France-based media agency Publicis. The ...

Telefonica awards EUR 500 mln ad deal to Publicis - report

Published 02 Jul 2014 11:01 CET | Spain
Telefonica has awarded a 5-year advertising account to France-based global ad group Publicis, according to unnamed industry ...

Publicis, Facebook announce major advertising partnership

Published 20 May 2014 08:42 CET | North America
France-headquartered global advertising group Publicis and Facebook have announced "a multi-year partnership focused on ...

Mobile expected to drive advertising growth over three years

Published 10 Dec 2013 17:31 CET | World
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from ...

Mobile advertising market to quadruple by 2017

Published 30 Sep 2013 11:58 CET | World
Investments in mobile advertising will increase to USD 59.7 billion in 2017, a figure four times higher than for this year, said ...

Global mobile ad sales up 92.1% to USD 8.8 billion in 2012

Published 14 Jun 2013 10:52 CET | World
Google earned over half of the USD 8.8 billion advertisers spent on mobile internet ads around the world in 2012, giving the ...