Only 17% of French use mobiles for purchases - survey

Wednesday 26 November 2014 | 15:04 CET | News
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Only 17 percent of French mobile phone users made a purchase with their smartphone this year, according to a survey of over 1,000 people by Ipsos for mobile operator Prixtel. The survey found that 25 percent of 16-34 year-olds made a purchase, compared to 13 percent of 35-75 year-olds. Excluding mobile apps, 43 percent of m-commerce users spent less than EUR 50 on purchases, 15 percent between EUR 100 and EUR 250, 5 percent between EUR 250 and EUR 500, and 3 percent over EUR 500. Leisure products accounted for the highest type of purchase, with 33 percent buying books, music, games,

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Categories: Mobile & Wireless
Companies: Prixtel
Countries: France
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