Option launches in-car connectivity service

Tuesday 8 May 2012 | 08:06 CET | News
Mobile connectivity and security specialist Option has confirmed its strategy to supply more than mobile network operators and focus on vertical markets. Option extends its mobile expertise into the Connected Car market. Bringing together connectivity experience, UX expertise and automotive sector understanding, the company is designing, developing and delivering in-car connectivity services. Option is targeting this opportunity with a Plug and Play service tailored towards the passengers and based on Option's personal hotspot, XYFI. XYFI allows up to eight people to connect simultaneously and serves as a true multimedia hub enabling easily sharing and content streaming. The Option in-car connectivity service combines the XYFI personal hotspot with a tailor-made car adapter and a HTML5 web-based connection portal that makes it possible to aggregate different types of content, ranging from infotainment to professional applications for operators, car manufacturers, rental agencies and even taxis. Option will showcase its services for the connected car at CTIA in New Orleans, 8-10 May.

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