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General

Optus picks new media agencies

Thursday 7 January 2016 | 10:50 CET | News
Australian operator Optus has selected new agencies to handle its consumer marketing and branding. Optus has selected UM as its media buying agency. A panel of six agencies including Big Red, M&C Saatchi, The Works, Emotive, WiTH Collective and AKQA will oversee Optus' retail, digital, social and adhoc creative campaign work. RE will retain Optus's brand strategy and development business.

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Categories: General
Companies: Optus
Countries: Australia
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