Optus to acquire Amaysim, launches Gomo digital brand

Australian operator Optus has unveiled its plans on the local MVNO market. The company has agreed to purchase the Amaysim MVNO mobile business. Optus has also introduced its ‘Gomo’ digital brand. Optus reports Gomo will target customers seeking simple plans and budget-friendly telecom services.

Optus to acquire amaysim

Optus will acquire Amaysim shares and its customer base of 1.19 million subscribers for AUD 250 million, subject to completion conditions, including Amaysim’s shareholder approval, and payment adjustments. According to Optus, following the completion of the acquisition, “Amaysim will remain as a standalone brand with strong parallels and complementary strengths to Optus’ challenger position in the market”.

Optus launches Gomo brand

Optus’ new Gomo will be a digital-only MVNO offering. Gomo will target Australians seeking easy mobile connectivity, Optus said. To control their account, Gomo customers will have a digital interface, the Gomo app, which can be accessed 24/7 for onboarding, service and payments.

Gomo also leverages learnings from Optus’ parent company Singtel’s Gomo apps in Singapore, the Philippines, Indonesia, and Thailand.

Optus plans to soon announce further details related to the services offered by its Gomo brand.

Amaysim ends June with nearly 1.2 mln mobile customers

Amaysim recently acquired 77,000 Ovo Mobile subscribers from My Mobile Data (trading as Ovo Mobile), for AUD 15.8 million. This brought amaysim's recurring mobile subscriber base to over 820,000 and a total subscriber base of 1.17 million at end-June this year.

Amaysim renewed its wholesale network services agreement with Optus in mid-2019. The MVNO started offering services in Australia in 2010.

Optus completes Amaysim acquisition for AUD 250 million

Australian operator Optus announced it has completed its acquisition of Amaysim's mobile business with its 1.2 million subscribers after all conditions precedent to the acquisition have been met, including Amaysim's shareholder approval. Australia's fourth largest mobile provider, Amaysim will remain a standalone brand under Optus' ownership. Amaysim customers will continue to access Optus' nationwide network.

Amaysim Australia shareholders vote in favor of mobile business sale to Optus

Amaysim Australia has concluded its Extraordinary General Meeting (EGM) with shareholders voting in favour of the sale of the company's mobile business to Optus. Amaysim also reports that its customers will continue to receive their plan benefits from amaysim with Optus intending to keep the brand intact. The transaction is scheduled for completing on 1 February.

WAM increases takeover bid for Amaysim Australia

Amaysim Australia has announced that WAM Capital has increased the consideration in respect of its takeover offer. As previously announced, WAM and Amaysim have entered into a bid implementation agreement (BIA), under which it is proposed that WAM will make an agreed off-market takeover bid for 100 percent of the shares of Amaysim. The WAM offer is subject to shareholder approval of the mobile sale to Optus and subsequent completion.

Amaysim boards recommends shareholders vote in favor of mobile business sale to Optus

Amaysim has announced that its board unanimously recommends that shareholders vote in favour of the mobile business sale to Optus in the absence of a superior proposal. Back in November 2020, amaysim Australia agreed to sell its mobile business to Optus for AUD 250 million. This transaction is submitted to amaysim shareholders for approval at the upcoming extraordinary general meeting scheduled for 21 January.

Optus to power Sydney Children's Hospitals Network telehealth services

Australian operator Optus has signed a partnership agreement with Sydney Children's Hospitals Foundation. Optus' Donate Your Data programme will support the Sydney Children's Hospitals Network telehealth model of care, to ensure that young Australians who do not have sufficient data to access these services, or are unable to visit a hospital, can receive care remotely.

Amaysim acquires 77,000 Ovo Mobile subscribers for nearly AUD 16 mln

Australian MVNO Amaysim has announced it has completed the acquisition of 77,000 Ovo Mobile subscribers from My Mobile Data (trading as OVO Mobile), for a maximum consideration of AUD 15.8 million. Over 74,000 of the acquired subscribers are recurring (with the remainder being non-recurring), bringing amaysim's recurring mobile subscriber base to over 820,000 and a total subscriber base of 1.17 million.

Amaysim posts H1 net profit as mobile customer base passes 1 mln

Amaysim Australia saw its net profit from continuing operations reach AUD 3.7 million in its fiscal first half to December, up by AUD 8.5 million or 177.5 percent from a year earlier. Mobile subscriber growth accelerated in the period through marketing and an acquisition, reaching 706,000 recurring mobile subscribers at year-end and 1.05 million total mobile subscribers. Organic growth was 41,000 mobile subscribers since June, and the acquisition of Jeenee Mobile added a further 41,000.

Amaysim buys Vaya for AUD 70 mln

Australian MVNO Amaysim has completed its full acquisition of Vaya for AUD 70 million, including an equity value of AUD 20 million. The price includes AUD 5 million paid in cash to Vaya vendors on completion and AUD 15 million of Amaysim shares issued to Vaya vendors over 12 months, in three equal tranches. Amaysim will also assume a total of AUD 50 million of liabilities to Optus, payable over two years.

Amaysim begins operations in Australia

A new MVNO has begun offering services in Australia: Amaysim. The company charges AUD 0.15 per minute for standard calls Australia wide and charges AUD 0.12 per SMS. Data is priced at AUD 0.05 per MB. Amaysim uses the Optus network and offers Sim cards and top-up vouchers online or from one of more than 2,000 shops nationwide, including: 7-Eleven, Harvey Norman, Woolworths petrol, Newslink and selected BP stores. The company was founded by Australian telecommunications investor and adviser Peter O'Connell (

Optus to acquire Amaysim, launches Gomo digital brand