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Oracle and Dish Media launch joint targeted ads product

Thursday 8 July 2021 | 13:50 CET | News
Oracle said it has partnered with Dish Media to help marketers engage with their preferred viewers on TV. The deal will enable marketers to send different ads to specific households through Dish TV and Sling TV using Oracle Advertising, with added features to give more control in protecting personal information. By combining a brand's first-party data with third-party data sets from Oracle Audiences, marketers can now deliver more relevant and timely ads, said the partners.

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Categories: Broadcast & Satellite / Internet
Companies: Dish Media Network / Dish TV / Oracle
Countries: United States
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