Oracle takes over AT&T naming rights for San Francisco stadium

Thursday 10 January 2019 | 14:28 CET | News

Oracle has bought the naming rights to the San Francisco baseball stadium, bringing an end to a 23-year deal with AT&T and its predecessor SBC. People familiar with the matter told Bloomberg that Oracle paid USD 200 million for the 20-year deal to have its name on the home of the San Francisco Giants baseball team, about twice what AT&T paid. 

Local website SFgate.com reports that AT&T signs are already being taken down at the stadium and replaced with 'Oracle Park' logos. Oracle already has the naming rights to the Oracle Arena in the San Francisco area, which is home to the NBA team the Golden State Warriors. 

AT&T’s naming rights were to end after the 2019 baseball season, but the company told the team in Q4 2018 when negotiations opened that the company was not interested in a renewal, said Larry Baer, CEO of the Giants. The team already worked with Oracle, as a sponsor of suites at the stadium and for holding an annual concert during Oracle's OpenWorld conference. 

Furthermore, Oracle is a local company based in the Bay area, whereas AT&T's headquarters is in Dallas. AT&T is already a sponsor of the AT&T Stadium in Arlington, Texas, home of the Dallas Cowboys football team. 

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Categories: General
Companies: AT&T / Oracle
Countries: United States
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