Orange says 'adieu' to France Telecom brand

Monday 1 July 2013 | 11:24 CET | News
France Telecom-Orange dropped the first part of its name on 1 July. The Orange brand, bought from UK operator Hutchison Telecom in 2000, has progressively become synonymous with France Telecom. The operator continued to use its former name as the brand of its wholesale service and, until February last year, for its PSTN retail service. The change reflects the group's international dimension, as the name France Telecom is considered less well adapted to international markets. The group's stocks are now listed as ORA instead of FTE.

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Categories: General
Companies: France Telecom / Orange
Countries: World
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