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Over 3 mln Spaniards watch internet-connected TV

Friday 1 November 2013 | 10:31 CET | News
Around three million Spaniards, some 18 percent of the country's internet users, watch TV via internet-connected devices, mainly consoles, smart TVs and laptops, according to the results of a survey on connected TV and online video conducted by Interactive Advertising Bureau Spain (IAB Spain) and online marketing agency Elogia. In addition, 10 million Spaniards are aware of the concept of connected TV but have yet to install it in their homes, the main obstacle being the lack of the required technology (41 percent) rather than lack of interest (25 percent).

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Categories: Broadcast & Satellite / Internet / Mobile & Wireless
Companies: Interactive Advertising Bureau
Countries: Spain
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