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Over 4 mln Spaniards use connected TV - study

Friday 30 October 2015 | 10:23 CET | News
Around 4.3 million Spaniards are habitual connected TV viewers, according to the latest study conducted by trade body IAB Spain together with Smartclip and Elogia. The report found that 64 percent of connected users now access connected TV services via Smart TVs, followed by gaming consoles (29 percent), PCs (28 percent), hybrid DTT (10 percent), Blue-Ray devices (8 percent) and STBs such as Apple TV (5 percent). The most commonly viewed content on connected TVs is movies (56 percent), followed by series (54 percent), YouTube (37 percent), sports (36 percent) and TV on demand (36 percent).

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Categories: Broadcast & Satellite
Companies: Apple / YouTube
Countries: Spain
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