Over 500 mln people seen using mobile coupons in 2013

Wednesday 14 November 2012 | 16:52 CET | News
The number of consumers receiving coupons via mobile devices is expected to rise by 30 percent next year to more than 500 million people, according to a new report from Juniper Research. According to the report, continued growth in mobile coupon usage will in part be fuelled by the integration of couponing platforms into social networks. Apple's recent launch of Passport is also expected to act as a catalyst to both coupon deployments and adoption. However, the report cautioned that retailer reluctance to upgrade POS (Point of Sale) terminals for authentication and redemption are creating a

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Categories: Mobile & Wireless
Countries: World
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