Over 90% of Italians over 14 own mobile phone - study

Wednesday 25 November 2015 | 14:56 CET | News
The number of Italians owning a mobile phone has grown from 2.9 million in 1995 to the current figure of nearly 47 million, or 90 percent of the population over the age of 14, according to a survey conducted for Vodafone Italia by GfK to commemorate the operator's 20th anniversary. Smartphone penetration has in turn grown from 1.2 percent of the population in 2009 to 47.6 percent in 2015, while the average price per device has plummeted from EUR 636 to EUR 235 over the past decade for smartphones and EUR 169 to EUR 43 Euros for traditional feature phones. In addition, nearly a third (32.4

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Categories: Mobile & Wireless
Companies: GfK / Vodafone Italia
Countries: Italy
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