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Wireless

Over EUR 500 mln of hidden mobile revenue in Italian market - study

Monday 19 February 2018 | 10:15 CET | News
There is over EUR 500 million of hidden mobile revenue available in Italy, according to research by Finnish consultancy Omnitele. Using crowdsourced customer data collected with a measurement application provided by 4GMARK, the study estimates that the average prepaid ARPU can be increased by up to EUR 1 simply with focused improvements on the data service quality. The analysis of the three different Italian network operators reveals that Wind Tre has an estimated EUR 315 million of "hidden revenue" to gain with focused quality improvements, while Telecom Italia (TIM) has EUR 153 million and

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Categories: Mobile & Wireless
Companies: Omnitele / Telecom Italia / Vodafone Italia / Wind Tre
Countries: Italy
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