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Wireless

Over half of mobile media users into m-commerce - survey

Tuesday 20 November 2012 | 16:24 CET | News
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Nearly nine in ten (88 percent) of the world's mobile media users now engage in mobile content and commerce (up from 82 percent in 2011), according to a 10-country annual survey carried out by MEF, the Global Community for Mobile Content and Commerce, in partnership with On Device Research. The report shows that 80 percent of people now use their phone for research, up from 58 percent in 2011. Among over 35s, the number of people who use their phone for research is 88 percent. Similarly, 55 percent of people have purchased from their mobile but the figure is 64 percent for over 35s. Over a

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Categories: Mobile & Wireless
Countries: World
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