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Wireless

Pandora testing interactive voice ads

Friday 13 December 2019 | 11:48 CET | News
Streaming music service Pandora has begun testing interactive voice ad functionality that enables listeners to respond to the ad by speaking aloud. A small subset of listeners will be invited to say "yes" after the ad and a tone plays to receive more information about the product or brand in question. In a blog post, the audio company said it's trialling the new service under the tagline 'voice is the new touch' in collaboration with brands including Doritos, Ashley HomeStores, Unilever, Wendy's, Turner Broadcasting, Comcast and Nestle.

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Categories: Mobile & Wireless
Companies: Pandora
Countries: World
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