Pay-TV revenues climb by USD 32 bln between 2010-2016

Monday 19 June 2017 | 12:56 CET | News

Pay TV revenues for 138 countries increased by USD 32 billion between 2010 and 2016 to reach USD 202 billion, according to a study by Digital TV Research. However, only USD 1.23 billion was added in 2016.

The Asia Pacific region added USD 10.21 billion between 2010 and 2016, up by 42 percent to USD 34.38 billion. Latin America increased by 78 percent to USD 18.44 billion, while Sub-Saharan Africa more than doubled its total to USD 4.20 billion.

The US accounted for 49.5 percent global pay TV revenues in 2016; slipping below the halfway point for the first time. The 2016 total is down from 54.5 percent in 2010. The US is followed (a long way behind) by China, the UK, Japan, and Canada. These five countries generated two-thirds of global pay TV revenues in 2016.

Half of the USD 32 billion extra revenues generated between 2010 and 2016 came from four countries: the US provided USD 7 billion, China USD 4 billion, Brazil USD 3 billion and India USD 2 billion. However, revenues declined in nine countries, mainly due to subscribers converting from standalone TV to bundles (which are less lucrative for TV). Pay TV revenues more than doubled in 59 countries between 2010 and 2016.

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