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Philion to acquire Handyflash.de

Wednesday 11 September 2019 | 14:04 CET | News

German mobile retailer Philion said that it plans to take over the firm OBS with the online platform Handyflash.de and its 30 retail outlets to further support its growth strategy. The purchase agreement should be signed this month.      

Philion will sell in exchange to Handyflash a 30 percent stake owned in the brand DeinHandy, which is part of the firm Mister Mobile. For this reason, Mister Mobile will not be consolidated in the group, after the acquisition of the stake by Philion in 2018. Philion said in a statement also that the target of EUR 150 million revenues will not be achieved by Mister Mobile this year. 

Handyflash was acquired by einsAmobile, a subsidiary of Swiss retailer Mobilezone. After the transaction, the Philion Group will include Fexcom, OBS, Helferline as well as the online platform Handyflash. 

The acquisition of Handyflash.de and the closer partnership with Mobilezone creates the conditions to implement the omni-channel approach much faster and to bring it to the market, said René Schuster, Chairman of the Board of Directors of Philion.



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Categories: Mobile & Wireless
Companies: handyflash.de / Mobilezone / Philion
Countries: Germany
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