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'Platform economy' unknown to most German CEOs -- Bitkom

Friday 10 February 2017 | 10:42 CET | News
A majority of German CEOs are unfamiliar with digital platforms, including terms such as platform economy and platform markets, a new study by digital association Bitkom has found. The study asked 503 company leaders in different industries with at least 20 employees about their knowledge and use of platforms. Of those surveyed, 62 percent said they had never heard of the terms platform economy, platform markets or digital platforms. Around 32 percent had heard of one or more of the terms.

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Categories: Internet
Companies: Bitkom
Countries: Germany
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