Pop star Mika stars in 3 Italia and Sky-Fastweb campaigns

Tuesday 21 January 2014 | 11:13 CET | News
The Anglo-Lebanese pop star Mika finds himself in the unusual position of having been recruited to star in advertising campaigns run by rival operators. On the one hand, Mika is promoting 3 Italia's new All-In mobile tariffs. At the same time, he is currently appearing in TV advertisements for the Home Pack pay-TV and broadband package offered by Sky Italia and Fastweb. The companies have even cooperated to ensure that their respective on-air campaigns do not clash, with Sky allowing 3 Italia to broadcast exclusively on its own channels and 3 Italia refraining from advertising on the channels

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Categories: General
Companies: 3 Italia / Fastweb / RAI / Sky Italia
Countries: Italy
::: add a comment


Well done Mika. I only wish he would do something in the UK, to show Britain he is still around, and get his newer music on the radio and in the charts again.
Marilyn Mastin @ 22/1/2014 - 11:25

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