ProSiebenSat.1 purchases majority stake in social media ad provider Esome

Wednesday 6 December 2017 | 13:41 CET | News
German broadcaster ProSiebenSat.1 has acquired a majority of the social advertising provider Esome Advertising Technologies. ProSiebenSat.1 said the acquisition of Esome will complement its existing ad tech investments bundled in its Advertising Platform Solutions subsidiary. The acquisition is still subject to approval from cartel authorities.

Hamburg-based Esome is the leading social advertising provider for the DACH region and uses its proprietary technology to optimize and manage advertising campaigns on social media platforms like Facebook. The company said it plans to deploy its performance-oriented technology for the KPI-based optimization of display, video and eventually addressable TV campaigns in the future.

ProSiebenSat.1 has also expanded its AdTech management team by appointing Jana Eisenstein as Executive Vice President of Advertising Platform Solutions effective 01 January 2018.

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