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Proxama announces partnership with blowUP Media UK

Tuesday 17 November 2015 | 22:12 CET | News
Mobile proximity marketing company Proxama has announced an exclusive partnership with blowUP Media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers a year. Proxama will install beacon technology on blowUP media's East London Giant Poster network. The beacon-enabled Giant Posters will allow brands to deliver in-the-moment contextual messaging to consumers' smartphones, as they come near the displays. The beacon-enabled East London pack will reach audiences on Great Eastern Street, Old Street, Kingsland Road and Brick Lane. The Giant Posters will be ready

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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