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Proxama enters deals to create UK beacon ad network

Tuesday 11 October 2016 | 15:56 CET | News
Proxama entered into deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to expand its beacon network across their sites. The deals bring the number of beacons in Proxama's network to 4,000, with support for both Apple iBeacon and Google Eddystone formats simultaneously. The network is open for brands to utilise and roll-out both mobile app engagement and Physical Web campaigns enabling them to reach millions of consumers in the UK. In London alone, the network offers over a billion touch points a year for beacon interactions with consumers which are

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Categories: Mobile & Wireless
Companies: Apple / Google / Proxama
Countries: United Kingdom
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