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Wireless

Proxama equips London buses with beacon technology

Wednesday 1 July 2015 | 13:10 CET | News
Out-of-home advertising company Exterion Media has equipped 500 London buses with beacon technology. This is part of its Urban Activation strategy to connect consumers with brands via innovative technology. The system has been developed with mobile proximity marketing specialist Proxama and uses Bluetooth Low Energy (BLE) beacon technology to send targeted in-app messages to London commuters' mobile devices. This roll-out follows a successful six month beacon trial on 110 buses in Norwich, which saw 30 percent of users clicking through from receipt of notification and 2,000 app downloads.

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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