Proxama, Google team up on London bus info service

Wednesday 9 March 2016 | 14:06 CET | News
Mobile proximity marketing company Proxama has announced a partnership with Google to provide real-time transport updates to London bus users. The service, dubbed MyStop, will allow passengers with Google's Chrome browser installed on their iPhone and Android-powered phones to see real-time route information and set reminder notifications as they approach their chosen stop. The deal combines Proxama's technology with Google's Eddystone open beacon service to offer "contextually relevant" advertising in addition to the travel information.

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Categories: Mobile & Wireless
Companies: Google / Proxama
Countries: United Kingdom
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