Proxama launches iBeacon network across TfL buses

Wednesday 4 May 2016 | 17:02 CET | News
Mobile proximity marketing company Proxama has announced the launch of the UK's largest iBeacon experience across 500 Transport for London (TfL) buses across London. This has been launched in partnership with out-of-home advertising company Exterion Media and Mapway, publisher of transport apps for mobile devices.

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
::: add a comment


nice news. This project seems interesting. But I wonder if train stations are going to use beacons to detect traffic and to send messages to App users at the station. There are already companies such as Seeketing which use their WIFI sensors to monitor traffic at metro and railway stations.
david sonotone @ 18/8/2016 - 19:17

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