Proxama provides NFC, QR codes for Ralph Lauren at Harrods

Thursday 30 October 2014 | 11:50 CET | News
UK mobile marketing, loyalty and NFC payments company Proxama has provided NFC tags and QR codes Ralph Lauren's launch of the Polo for women brand at the Harrods department store on London's Brompton Road. Ralph Lauren has taken over the store's 15 windows, each displaying large vinyl lenticulars and stickers allowing passers-by to tap or scan the display to reach a landing page on their smartphones. Shoppers are offered an interactive map guiding them to the new area of Harrods called the Fashion Lab, where the new collection is located. The landing page links to the Harrods mobile website

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Proxama expands executive team with new appointments

Published 20 Jan 2015 14:11 CET | World
Proxama, a global mobile marketing, loyalty and payments company, announced two new appointments to its executive team, namely ...

Proxama install location-based marketing on Norwich buses

Published 25 Nov 2014 14:30 CET | United Kingdom
UK proximity marketing and NFC payments company Proxama, outdoor advertising provider Exterion Media and transport firm ...

Proxama, First Aberdeen rolls out NFC marketing platform

Published 23 May 2014 13:24 CET | United Kingdom
Proxama, provider of mobile proximity marketing, mobile wallet and payment services, has teamed with local transport company ...

Proxama delivers retail NFC capability for Argos

Published 30 Jan 2014 21:39 CET | United Kingdom
Proxama, global mobile marketing, loyalty and mobile wallet company, has delivered the first major retail Near Field ...

Posterscope uses Proxama's TapPoint platform

Published 01 Oct 2013 11:34 CET | World
Posterscope, an out-of-home communications agency, teamed up with contactless mobile commerce specialists, Proxama, to ...

Proxama rolls out NFC marketing for Guinness

Published 07 Aug 2013 11:16 CET | United Kingdom
The Diageo-owned Guinness brand is launching a new NFC mobile marketing technology in the UK. The NFC technology has been ...

Calendar   /   Industry Events

20 Apr Grameenphone Q1 2021
20 Apr Netflix Q1 2021
20 Apr Atos Q1 2021
20 Apr Iridium Communications Q1 2021
20 Apr Apple 'Spring Loaded' event
21 Apr Elisa Q1 2021
21 Apr HKBN H1 results
21 Apr Crown Castle Q1 2021
21 Apr Netgear Q1 2021
21 Apr Orange Belgium Q1 2021
21 Apr Verizon Q1 2021
21 Apr Rogers Communications Q1 2021
21 Apr Comcast Q1 2021
21 Apr Ericsson Q1 2021
21 Apr Vivendi Q1 2021
21 Apr Proximus AGM
22 Apr Tele2 Q1 2021
22 Apr AT&T Q1 2021
22 Apr Orange Q1 2021
22 Apr VeriSign Q1 2021
22 Apr Nordic Entertainment (NENT) Q1
22 Apr Intel Q1 2021
22 Apr Snap Q1 2021
22 Apr FCC meeting
23 Apr Telia Q1 2021
25 Apr Vodafone Qatar Q1 2021
26 Apr SBA Communications Q1 2021
27 Apr A10 Networks Q1 2021
27 Apr AudioCodes Q1 2021
27 Apr Mediaset FY results
::: More Calendar Items