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Wireless

Proxama provides NFC, QR codes for Ralph Lauren at Harrods

Thursday 30 October 2014 | 11:50 CET | News
UK mobile marketing, loyalty and NFC payments company Proxama has provided NFC tags and QR codes Ralph Lauren's launch of the Polo for women brand at the Harrods department store on London's Brompton Road. Ralph Lauren has taken over the store's 15 windows, each displaying large vinyl lenticulars and stickers allowing passers-by to tap or scan the display to reach a landing page on their smartphones. Shoppers are offered an interactive map guiding them to the new area of Harrods called the Fashion Lab, where the new collection is located. The landing page links to the Harrods mobile website

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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