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Wireless

Proxama to expand beacon network into taxis

Monday 7 September 2015 | 21:30 CET | News
Mobile proximity marketing company Proxama has announced an exclusive, long-term partnership with UK taxi advertising provider Ubiquitous. The partnership will significantly expand the Proxama Network, which connects consumers to brands via their smartphones using Bluetooth Low Energy (BLE) Beacons. The partners plan to install up to 4,000 beacons into taxis in London and across other major cities including Edinburgh, Glasgow, Manchester and Birmingham.

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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