Proxama to support mobile proximity commerce in Norwich

Thursday 19 June 2014 | 13:48 CET | News
Global mobile proximity commerce specialist Proxama has secured funding from the UK Technology Strategy Board (TSB) to enable mobile proximity marketing and loyalty services across the city of Norwich. The main aim of this project will be to drive High Street engagement by connecting consumers on mobile with high street retailers. The project will use mobile technology or 'Proximity Engagement Points' such as Near Field Communication (NFC), QR codes and Bluetooth beacons.

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Categories: Mobile & Wireless / Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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