PTCL is fastest growing brand in Pakistan - study

Friday 2 March 2018 | 08:15 CET | News
PTCL has been declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (approximately PKR 12.5 billion). This was announced by Brand Finance, an independent brand valuation and strategy consultancy, headquartered in London, at a ceremony held in Barcelona during the Mobile World Congress 2018.

In 2017, Brand Finance measured the Etisalat brands portfolio where PTCL’s brand value stood at USD 86 million. With a 37.5 percent increase in value in one year, the PTCL brand has become the fastest growing brand in Pakistan. PTCL claims that its brand equity growth was mainly boosted by the brand building efforts that the company has pursued aggressively in 2017, and which included sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan.

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