Rakuten launches Rakuten Direct e-commerce subsidiary

Monday 12 June 2017 | 13:23 CET | News
Japanese e-commerce platform Rakuten has announced that the new company to be formed through the merger of Rakuten's subsidiaries Kenko.com and Soukai Drug will be named Rakuten Direct. Noriaki Komori will take up the role of representative director and CEO of the new company. Rakuten Direct will provide e-commerce services for daily necessities. Through this merger, the new company hopes to realize improved efficiency in logistics infrastructure and information systems, expand the range of products offered and upgrade customer service.

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