Rakuten to open Barça Japan Tour 2019 Official Stores in Harajuku, Kobe

Friday 12 July 2019 | 14:21 CET | News
Rakuten will open two Barça Japan Tour 2019 Official Stores in Harajuku and Kobe. The two stores are designed to celebrate the “Rakuten CUP Supported by SCALP-D” international soccer tournament to be held this month. Store visitors will be able to acquire specially designed, original Rakuten CUP goods and merchandise. Both stores are set to open on 13 July.

Back in November 2016, Rakuten signed a partnership agreement with FC Barcelona starting from the 2017 – 2018 season. The FC Barcelona pop-up stores have been launched as part of initiatives designed to fuse sports and business based on the agreement. The Harajuku store will be open from 13 July until 28 July, while the Kobe store will be open from13 July until 4 August. The interior of the store will be decorated with pictures of FC Barcelona star players in action. 

The Barça Japan Tour 2019 Official Stores, under the supervision of FC Barcelona who will be visiting Japan for the Rakuten CUP tournament, will offer a lineup of merchandise, including apparel and towels with original designs based on Barça’s unique colors and style. Around 40 items will be available for purchase, including t-shirts printed with the player numbers of five FC Barcelona players, as well as exclusive items with designs based on the historic goal scored by Andrés Iniesta at the Chelsea match 10 years ago.

The original merchandise offered at the stores can also be purchased at Saitama Stadium 2002 and Noevir Stadium Kobe on the days the matches will be held, through Rakuten Sports Zone, the professional sporting goods store operated by Rakuten, as well as the J.League Online Store operated by Rakuten as a J.League Official EC Platform Partner.

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Categories: Internet
Companies: Rakuten
Countries: Japan
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