Renzi signs Alibaba 'Made in Italy' deal

Tuesday 6 September 2016 | 14:51 CET | News
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Chinese e-commerce giant Alibaba and Italy's agricultural ministry have signed an agreement to promote genuine Made in Italy products to Chinese online consumers. The deal was signed by Italian prime minister Matteo Renzi and Alibaba executive chairman Jack Ma during Renzi's visit to the Chinese company's HQ in Hangzhou. Under the terms of the agreement, Alibaba will take steps to fight against counterfeiting of Italian products by market sellers and run more special promotions such as the 'Amazing Italy' event featured on Alibaba's B2C platforms earlier this year.

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Categories: Internet
Companies: Alibaba
Countries: China / Italy
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