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Wireless

Royal British Legion launches NFC Poppy campaign

Wednesday 6 November 2013 | 22:08 CET | News
The Royal British Legion has teamed with Proxama, provider of mobile commerce, loyalty and payment technology, and Paythru, secure m-commerce payment and marketing platform, to deliver the organisation's first Near Field Communication (NFC) campaign. As part of the 2013 Poppy Appeal, collection tins and posters across Birmingham have been NFC enabled, with the public able to 'tap the poppy' to donate to the charity. QR codes will also be available for people with non-NFC enabled devices, ensuring everyone is able to donate to the Poppy Appeal through their smartphone.

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Categories: Mobile & Wireless
Companies: Paythru / Proxama
Countries: United Kingdom
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