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Wireless

Safaricom criticises Orange Kenya advert

Monday 24 February 2014 | 12:23 CET | News
Safaricom's creative and media agency, Scanad, has lodged a complaint against advertising from rival Orange Kenya, Business Daily reported. Scanad has petitioned the Advertising Standards Body of Kenya (ASBK) to take action against Orange for aggressive advertising that has involved the use of Safaricom's SIM cards, call rates and corporate colours to market its own services. The agency wants ASBK to compel Orange to withdraw the advertisements, which are meant to attract Safaricom subscribers to Orange.

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Categories: Mobile & Wireless
Companies: Orange Kenya / Safaricom
Countries: Kenya
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