Safaricom launches Twaweza 'digital lifestyle' brand

Tuesday 20 June 2017 | 10:53 CET | News
Safaricom said it is repositioning its brand from a telecommunications one to a "digital lifestyle enabler" through a campaign with the slogan "Twaweza: when we come together, great things happen". It said it seeks to connect people to each other and to information, in a bid to democratise technology in order to bring out the best of their resourcefulness, creativity and enterprising spirit.

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Categories: Mobile & Wireless
Companies: Safaricom
Countries: Kenya
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