Safaricom reports decline in value of unclaimed Bonga points

Thursday 8 August 2019 | 16:39 CET | News
The value of unclaimed Safaricom customer loyalty awards, popularly known as Bonga points, has dropped from KES 4.04 billion to KES 3.85 billion in the year to March, pointing to increased redeeming by customers, Business Daily reported citing the firm's annual report. This is the first time since 2016 the value of revenue tied up in Bonga points declined, with Safaricom attributing the drop to aggressive marketing of 'Bonga everywhere', which allows customers to redeem points for air tickets, shopping, fuelling their cars and even paying education loans.

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Categories: Mobile & Wireless
Companies: Safaricom
Countries: Kenya
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