Samsung, Cheil release traffic safety VR game in Netherlands

Tuesday 27 September 2016 | 13:05 CET | News
Samsung, creative marketing agency Cheil, Dutch traffic safety organisation VVN, and Dutch VR-production studio WeMakeVR joined forces to launch a 'Beat the Street' campaign based on a virtual reality app that simulates potentially dangerous traffic situations for students' navigation. The campaign was officially launched on 22 September at IJsselcollege High School in Rotterdam, Netherlands. The game conveys critically important lessons in traffic safety and awareness in an immersive and engaging manner. Developed by WeMakeVR, the Beat the Street app allows users to safely experience and

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Categories: Mobile & Wireless
Companies: Samsung
Countries: Netherlands
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